Have you created a visually stunning brand logo but are not sure how to insert it on your media pages? This article gives a rundown of the best ways to add your company logo. Follow these practices and use the best video editor to get the job done right.
Being an integral part of the marketing efforts, a logo reflects the essence of your brand’s personality. It amplifies your brand and makes your videos stand out from the crowd. Adding a logo to your video protects your content from any unauthorized use. All in all, it is a masterpiece to add to your marketing mix.
However, adding a logo to your video is not as straightforward as it sounds. One wrong move, and all your branding efforts could go in vain. To make this easier for you, we have mentioned the list of the 5 best practices for using your logo in a video.
1. Placement matters the most
Placement is the first thing to keep in mind when adding a logo to a video. No matter how stunning your masterpiece is, if it is not placed at the right location, it will not have the desired effect.
Keep in mind that putting your logo at the wrong place in the video distracts the viewers from the actual content. Therefore, avoid placing it anywhere without consideration. The precise location is the key to making your logo noticeable to the audience.
Gone are the days when the logo could simply be placed at the right corner of the video. Moreover, social media and creative videos follow different criteria when it comes to adding the logo.
In addition to this, nowadays, most videos also include subtitles, which sometimes extend to the lower corners. Therefore, it is recommended to place the logo on either of the upper corners to make it visible without interfering with the content of the video.
Make use of the best video editor to add your masterpiece, and remember that the placement depends on the platform you are creating the video for.
2. Be precise about the size
Size holds great significance when it comes to creating your brand logo. Never choose or create a logo of large size, as this will block the visibility of the content and interfere with the shots, leaving a bad impression on the audience.
On the other hand, a brand logo should not be so small that it becomes invisible, hard to read, and unnoticeable. Choose an optimum size that reflects your brand name and doesn’t compete with the content.
It is recommended to use a high-resolution logo file size of at least 800 X 800 pixels for all video formats. Keep in mind that the audience is watching the video for content, and let your video shots take centre stage and make your logo the supporting cast.
3. Do not overlook tints and shades
Tints and shades are something you cannot overlook while creating your brand logo. It is obvious that choosing the best shade of the logo that remains visible through all shades of the video shots is a daunting task. But, it is important and should not be underestimated.
Therefore, it is advised to stick to either a dark or white version of the logo instead of adding colors, so that it remains visible in all shots of the video. Moreover, keep trying the different versions of the logo in the video editor to check which one goes well with all video shots before making the final choice.
Also, don’t forget to adjust the opacity of your logo file and check what works best for your video.
4. Include your logo in the intro and outro
Let’s face it, the overall objective of creating a marketing video is to create your brand awareness among the targeted audience. Therefore, it is important to add your brand’s logo either in the intro section or in the outro section to generate a long-lasting effect.
The first three seconds of the social media video are precious, and you need to use visually stunning imagery that resonates with your audience and keeps them engaged. Once you have succeeded in grabbing their attention, introduce your brand with a logo.
Remember that there is no need to present your logo in a flashy way; you can always keep it simple and subtle. You can also go for a custom logo animation using video editor tool. Place the logo in the outro as well with a similar effect as the intro to maintain consistency.
5. Make use of the right file format
The final factor that one should keep in mind while creating their masterpiece is the file format. When it comes to the logo, you can go for three file formats – JPEG, PNG, and GIF. Keep in mind that the logo file needs to be placed on the top of the imagery and, thus, it should come with a transparent background.
GIFs are best used for sharp-edged line art with a limited number of colors. While using GIFs, image quality remains the same whether compressed or decompressed.
However, we highly recommend using the PNG file format to maintain the image quality while displaying millions of colors. Moreover, it supports the transparent background to make the logo visible and noticeable.
To Wrap Up
This was our complete guide of 5 best practices for using your logo in any video. Bookmark the page and use all these factors while editing your next video. Remember, a poor-quality or misplaced logo overshadows all the efforts you’ve invested in creating a stunning video with pleasing content.
Therefore, follow the right approach while adding your logo and get ready to create a killer first impression with your masterpiece.